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Exploring the Problem Space

MARKET RESEARCH

Due to the short timeline, I did a quick competitor analysis on a few popular fitness apps out on the market that focused on at-home and guided training—Nike Run Club and FitOn.

Full market research spreadsheet:

Fitness App_Competitive Analysis Spreadsheet

FitOn

FitOn Mobile: For You page

• 👍 Pros
• 👎 Cons

Nike Run Club

NRC Mobile: Home, feed

• 👍 Pros
• 👎 Cons

Opportunities

🔍 Make it quick and easy to access search and filter

💪🏽 Highlight recommended workouts that fit user goals, progress, and needs

📁 Simplify how users navigate exercise categories

🗓 Easily add workouts to Apple or Google calendars