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Skin.care is a social networking and research hub **designed to make skincare information accessible, inclusive, and sharable.

Understanding the Problem Space

CONTEXT & BACKGROUND

So many of us have been here too often:

😵‍💫 You're at a store and you don't know which products to buy.

🤦🏻 How are you supposed to know which one is worth the money and effort, let alone which one works for your skin type?

🙃 It's easy to get overwhelmed, and it's tough to know which reviews to trust.

<aside> 💬 This project was inspired by my brother, who has had trouble with acne for years, and shopping with him when he can't decide what products to buy for his skin type and concerns. It's difficult for him to get access to a skincare expert, so he does all research on his own.

</aside>

"I really don't know what ingredients or chemicals to look for. I hear about a product I want to try, but then it dries my skin out and I wasted money on it."

Defining a North Star Early On...

INITIAL PROBLEM STATEMENT & HYPOTHESIS